Home, is where you park it.
We created a modern, simple design system that focused on the experiences that campers provide, not the campers themselves. Sure, it’s important to get the right camper for you, but it is a box with wheels (that you’ll give a cute name) to make memories within.
We chose to give a subtle nod to the past in places, invoking the style of long form copy ads of the 50’s and 60’s to give a sense of character, and building a strong verbal identity within the brand, to give a more personal tone to all the comms.
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Because you’re happier, healthier.