Briefed to create a brand that was accessible for women of all ages and abilities, we helped create new services to cater for different needs, such as LBD Nutrition & LBD Prenatal. The branding was pitched at a medium to high category, with a focus on verbal identity – with the brands image being representative of all body types, with a key message of being happier, healthier.

We collaborated on.
Brand Strategy, brand design & tone of voice.