Santander

Kyle Wilkinson Studio Santander Hoarding design

Delivering a design that sparked a conversation, whilst having an element of intrigue, as well as gamification.

3D Visualisation & Design
Advertising
Brand Strategy
Illustration
Print Design

A design Highly Commended at the 2021 DesignWeek awards

Unity Place is the new tech hub and home for Santander in Milton Keynes, which is currently under construction. Santander asked KWS to deliver a design that sparked a conversation, whilst having an element of intrigue, as well as gamification.

The area of Milton Keynes has a rich history of technology, particularly at Bletchley Park – the home of the legendary codebreakers of WW2, who used some of the first computers to intercept and crack codes, led by the iconic Alan Turing.

Kyle Wilkinson Studio Santander Hoarding design
Kyle Wilkinson Studio Santander Hoarding design

In total 400 meters of code was created, framing the construction site in both a public art piece, as well as a challenging code cracking opportunity, that people of all ages could enjoy.

To give a nod to this history, and let the public try their hand at cracking codes themselves, we delivered a design that included hidden words within contemporary Morse code patterns that ran along prominent locations surrounding the perimeter, along with the Morse code alphabet.

The patterns were created from 4 different words, Explore, Sustainable, Adventure and Possibility – everything the new building wants to encourage and represent. As they undulate around the site they create an almost 3D surreal image, that appears to almost be in motion.

Morse code installation by Kyle Wilkinson Studio
Kyle Wilkinson Studio Santander Hoarding design
Kyle Wilkinson Studio