Delivering a design that sparked a conversation, whilst having an element of intrigue, as well as gamification.
In total 400 meters of code was created, framing the construction site in both a public art piece, as well as a challenging code cracking opportunity, that people of all ages could enjoy.
To give a nod to this history, and let the public try their hand at cracking codes themselves, we delivered a design that included hidden words within contemporary Morse code patterns that ran along prominent locations surrounding the perimeter, along with the Morse code alphabet.
The patterns were created from 4 different words, Explore, Sustainable, Adventure and Possibility – everything the new building wants to encourage and represent. As they undulate around the site they create an almost 3D surreal image, that appears to almost be in motion.