Santander
![Kyle Wilkinson Studio Santander Hoarding design](https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_Santander_1.jpg 2560w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_Santander_1-300x173.jpg 300w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_Santander_1-1024x592.jpg 1024w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_Santander_1-768x444.jpg 768w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_Santander_1-1536x888.jpg 1536w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_Santander_1-2048x1184.jpg 2048w)
Delivering a design that sparked a conversation, whilst having an element of intrigue, as well as gamification.
![Kyle Wilkinson Studio Santander Hoarding design](https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding.jpg 2560w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding-300x195.jpg 300w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding-1024x667.jpg 1024w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding-768x500.jpg 768w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding-1536x1001.jpg 1536w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding-2048x1334.jpg 2048w)
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In total 400 meters of code was created, framing the construction site in both a public art piece, as well as a challenging code cracking opportunity, that people of all ages could enjoy.
To give a nod to this history, and let the public try their hand at cracking codes themselves, we delivered a design that included hidden words within contemporary Morse code patterns that ran along prominent locations surrounding the perimeter, along with the Morse code alphabet.
The patterns were created from 4 different words, Explore, Sustainable, Adventure and Possibility – everything the new building wants to encourage and represent. As they undulate around the site they create an almost 3D surreal image, that appears to almost be in motion.
![Morse code installation by Kyle Wilkinson Studio](https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding3.jpg 2560w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding3-300x195.jpg 300w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding3-1024x667.jpg 1024w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding3-768x500.jpg 768w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding3-1536x1001.jpg 1536w, https://www.wilkinson.studio/wp-content/uploads/2021/03/KyleWilkinsonStudio_SantanderHoarding3-2048x1334.jpg 2048w)
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