Creating a new display typeface for the black vodka brand
Art Direction Conceptualising Exhibition Design
A display with bite
KWS developed a custom typeface design for Blavod Vodka – The Original Black Vodka.
With a bold, alluringly dark character, we designed a typeface that reflected these attributes, with a bold, brutalist like letter forms, with a sharp angular cuts and obscure shapes that stand out, just like Blavod Vodka.