KWS meet with Arrival and Louis Vuitton
A panel talk with Arrival & Louis Vuitton on the future of design.
I had the amazing opportunity to attend a discussion with the design team at Arrival and Louis Vuitton as they introduced their recent collaboration for the Louis 200 campaign – where they’re celebrating the 200th birthday of Louis Vuitton.
Firstly, i felt very lucky to be in the same room as some very good designers, also that it was held at Television Centre – somewhere i’ve wanted to go for a long time!
It’s an interesting collaboration between the two companies, one, 6 years old making huge strides forward in design, the other, a 200 year old behemoth, renowned for innovation.
The discussion was around how products can be made with 0% waste, and 100% recyclable (amazing) and how the micro-factory can facilitate this. The collaboration involved redesigning the iconic LV trunk, from the ground up, using a composite material developed at Arrival.
It was a fascinating insight, and something that will become increasingly more prominent – with brands seeking to become more sustainable throughout their whole supply chains, as the consumer demands more for their loyalty, as will the planet, in order to survive.