REBEL BASE MEDIA
A new identity for the podcast
technology creators, Rebel Base Media
A TECH COMPANY WITH CHARACTER
The founders at Rebel Base Media wanted a brand that differentiated themselves in a crowded tech market, whilst capturing their no-nonsense and straight talking, but fun loving attitude.
We took the brand away from the podcast industry stereotypes of sound waves and equaliser bars, and based it around bold headings and illustration to create a unique voice and capture the founders' character for doing things differently.
With a big focus on content creation and adaptability, we created a design system that allowed the team to create new assets and a quickly, as well as using typography as key element of the identity - inspired by placards of past rebellions.