A new identity for the podcast technology creators, Rebel Base Media
The founders at Rebel Base Media wanted a brand that differentiated themselves in a crowded tech market, whilst capturing their no-nonsense, straight talking attitude.
With a big focus on content creation and adaptability, we created a design system that allowed the team to create new assets and illustrations quickly, as well as using typography as key element of the identity - inspired by placards of past rebellions.
"We chose WILKINSON STUDIO to undertake the repositioning of our podcast tech brands as we knew the process would need to be very well considered and highly strategic way before pen was put to paper.
Undertaking such a mammoth task required deeper thought than many design houses were willing to consider during our research phase and contrary to everyone else that we spoke to, Kyle and his team not only dug deep to understand our 18-month repositioning goals but developed a plan that allowed us to scale the brands effectively for the long-term whilst delivering without haste, but with the speed that is vital to a fast-moving tech industry. WILKINSON STUDIO is the only team that we trust with our brands, now!"
CEO, Rebel Base Media