Connecting The World Through Fashion.
To showcase their global fashion engagement, Mercedes-Benz came to us for a campaign concept that could be applicable through print and online media. We created a campaign that showed the world connected through thousands of threads, representing all cultures, styles and backgrounds coming together.
Connecting The World Through Fashion Concept Drawing
Connecting The World Through
Fashion Concept Drawing
The intricate webs we designed, represented the global fashion sector engagement, whilst maintaining an on-brand aesthetic for the car manufacturer.
A extract from the video showcase that was launched at Berlin, London and New York Fashion Week
A snippet from the video showcase that was launched at Berlin Fashion Week